Paid Acquisition Articles

Paid Acquisition

Meta Ads for Pet Brands: Creative and Targeting That Converts

Meta remains a core channel for pet D2C. Here’s how to get creative and targeting right. Generic e‑commerce creative underperforms for pet. **Pet-in-frame**

MillerFebruary 19, 20256 min read

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Paid Acquisition

Google Performance Max for Pet D2C Brands

Performance Max can drive strong results for pet D2C when feed, creative, and conversion tracking are set up correctly. PMax works well when you have a solid

SamFebruary 14, 20255 min read

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